Concepts / Willowtree • 2023

"Concept Projects" are internal initiatives where designers spend up to five days conceiving ideas for market opportunities and innovation.

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As part of this concept project, our proposal was to incorporate artificial intelligence into the visitor experience at a renowned mall that has the potential to revolutionize how people shop, dine, and entertain themselves. By allowing users to customize their preferences, we can create a unique and personalized itinerary for each individual, making their visit truly memorable.